Online presence for hair salons

How to be visible online, a quick and easy way

Online presence is the realm of online marketers, it is an art which is very complicated. We could write a book here.

But if you focus on avoiding the biggest mistakes you should already have some good results.

Of course the biggest mistake you can do is not use coiffeur.info. 😂 No seriously hope here to provide some information so you can make an informed decision.

I like the image of a wine bottle and its content. While a wile ago every hairdresser was building his own website from scratch, people move more and more towards standardized containers like Instagram or Facebook. You can convey a lot trough a good image and short texts, and it makes it easier for the public to find the information. It is also a lot easier to make a post than to update a website.

I might be wrong, but you are better off having some good, quick to scan pictures than a fancy design. It is more efficient to convey the ambient of your salon. Also, images don't lie, they are more likely to represent what one will find on site than a fancy layout that breaks on mobile phones.

Since not everyone has Instagram or Facebook, it is also important to have a web presence for the general public. This can be your own website, with coiffeur.info integrated for the bookings, or just your coiffeur.info profile.

It is important that your profiles are linked between them, so people find your website from Instagram, and vice-versa, so they can find all the information.

Google Maps

Google maps is probably the most common way customers find new shops close to them. Make sure to have your shop listed with the right information, some nice pictures and a link to your website or Instagram Account. People will need more information, it your website is where they are hoping to get it from. It is possible to book directly from google maps and we will be providing this functionality in the future.

Instagram Profile (or other social media)

Instagram provides a quick and easy way to show your work. It is also a good way to stay in touch with your customers, giving them updates on bigger changes in the shop, staff or opening times.

It will be much easier for you to make a new Instagram post than to update a website.

Your website, or your profile on coiffeur.info

Most customers will come to your website trough a search engine. Hence it is important to think about your keywords.

Keywords are for sure your city, area, etc... but also anything special you can provide and which people could be looking for. Think of afro hair, blonde, curly, straight, .. also services, balayage, haircut, beard, .. think of products and brands customers are interested in. Think of the languages your staff speaks.

Your customers will be happy to find you quickly.